A healthcare technology company markets to hospitals and subscribers. Team of 3 on Salesforce + Pardot.
Marketing and sales processes lacked consistency and clarity, reducing lead conversion and overall impact.
A recent domain change caused emails to land poorly or go to spam.
Leads from webinars weren’t receiving consistent, role-specific nurturing.
Marketing efforts weren’t clearly linked to SQLs and revenue.
We redesigned the company’s email and webinar processes to ensure every interaction was timely, relevant, and measurable.
Ran A
Deliverability Fix
Authentication, warm-up,
suppression cleanup.
Added Campaign
Influence Tracking
Tied to SQLs
and pipeline.
Rebuilt
Webinar
Nurture with tracks
by role and intent.
Optimized campaigns drove more opens, clicks, and booked appointments, with less effort.
Platforms behind a consistent, fully trackable customer journey across every touchpoint.
We build Salesforce-savvy lifecycle programs that lift engagement, retention, and revenue—without adding headcount.